With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
Tag: W+K New York
Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
FanDuel and agency Wieden+Kennedy have teamed up with retired NFL super star Rob Gronkowski for a ‘Kick of Destiny’ campaign revolving around challenging the recently retired (for the second time) NFL super star tight end to kick a 25-yard field goal on Super Bowl Sunday. Despite Gronk’s 11-year career and his five appearance in… Continue reading Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
The official beer of the National Football League (NFL) launched a new campaign which brings to life one of the cardboard cut-out fans which are filing today’s sports stadiums. The new spot, from agency Wieden+Kennedy New York, stars a cardboard cut-out New York Giants fan sitting in a stadium who becomes ambulatory in search… Continue reading Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
The new NFL campaign, called ‘Bud Light Thursday Night Shoutout’, captures personal stories about how the featured black businesses began and seeks to bring together local communities while simultaneously promoting black-owned restaurants. The ad series, part of Bud Light’s ‘Thursday Night Shoutout’ NFL partnership, tells black-owned business stories through the perspectives of each restaurant… Continue reading Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
