With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
Tag: Unity
For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity. Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
Kept firmly under wraps until just a day or two before the Big Game, one of Super Bowl LV’s most talked-about and definitely is most beautifully crafted spots was Jeep’s ‘The Middle’ commercial featuring Bruce Springsteen. The rock-and-roll super star, who up until this ad had always eschewed the lure of brand advertising, calls… Continue reading Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
The NFL’s own pre-kickoff spot at Super Spot LV on 31 January saw a blend of historical footage, AI, an actor and an in-stadium hologram bring legendary coach Vince Lombardi back from the dead to deliver a message of unity in a form of pre-game motivational speach. Building on the NFL’s own season-long ‘It Takes All Of… Continue reading NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team. The underlying message is simple – inspiration and unity through a shared love of cricket. The initiative, aimed primarily at driving ticket sales and generating excitement… Continue reading Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
