Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Tag: Australian Cricket Board
Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team. The underlying message is simple – inspiration and unity through a shared love of cricket. The initiative, aimed primarily at driving ticket sales and generating excitement… Continue reading Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’. Launched in the late June build up to this summer’s Ashes test series against Australia, the ECB’s web application revolves around social media statistical comparisons by aggregating web activity… Continue reading ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
