The Australian cricket governing body builds on its elite women’s cricket #WatchMePlay campaign (see case study) with a new thread called #WatcheMeGrow to promote junior girls cricket. Timed to coincide with the ‘International Day of the Girl’, ‘Watch Me Grow celebrates girls cricket and focuses on the confidence derived from playing the game and… Continue reading Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
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Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
