The Australian cricket governing body builds on its elite women’s cricket #WatchMePlay campaign (see case study) with a new thread called #WatcheMeGrow to promote junior girls cricket. Timed to coincide with the ‘International Day of the Girl’, ‘Watch Me Grow celebrates girls cricket and focuses on the confidence derived from playing the game and… Continue reading Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
