The NFL’s own pre-kickoff spot at Super Spot LV on 31 January saw a blend of historical footage, AI, an actor and an in-stadium hologram bring legendary coach Vince Lombardi back from the dead to deliver a message of unity in a form of pre-game motivational speach. Building on the NFL’s own season-long ‘It Takes All Of… Continue reading NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
Tag: Coin Toss
Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Following the July launch of global Rugby World Cup ‘It’s Your Call’ campaign, late August saw the official tournament beer roll out an local Irish RWC activation strand in the form of a hidden-camera style stunt called ‘The Jonah Machine’. This prank practical joke, which was shot by a concealed camera hidden in a Dublin bar,… Continue reading Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
In mid July Heineken, worldwide partner of Rugby World Cup 2015, rolled out the core launch phase of the multi-platform campaign it will run through the tournament – ‘Heineken Legends’. At the forefront of the campaign is a global TV commercial fronted by two rugby legends – New Zealand’s Jonah Lomu, and South Africa’s… Continue reading Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
