In February 2021 the National Football League (NFL) restricted the live stadium attendance for its flagship Super Bowl game, so Verizon sought to keep fans connected to their passion through a Super Bowl Stadium 5G experience mash-up within Fortnite which, according to the telco itself, delivered Verizon’s largest sports activation in its history. Territory:… Continue reading Fortnite Stadium – Verizon & NFL
Tag: Super Bowl LV
Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
Kia, sister company of former NFL auto partner Hyundai, leveraged Super Bowl LV despite no longer having official rights through a campaign called ‘The Game Must Go On’ based around its sponsorship of the Woodrow Wilson High School football team. The idea behind Kia Motors’ initiative is to use the Big Game to focus… Continue reading Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
Super Bowl LV: Activative’s ‘Top 10’ Campaigns From The 2021 Big Game
After a season like no other, came a Super Bowl like no other and with it the usual avalanche of advertising and activation which emerged from a distinctly unusual set of challenges faced by the marketers behind them. The Activative team has selected the 10 campaigns which offered global sports and sponsorship marketers the… Continue reading Super Bowl LV: Activative’s ‘Top 10’ Campaigns From The 2021 Big Game
NFL’s ‘Inspire Change’ Super Bowl LV Spot Aims To Advance Social Justice (Generates Controversy)
The NFL’s second Super Bowl V spot, ‘Inspire Change’, promoted its ongoing programme promoting equality carrying the message that ‘it takes all of us’ to create change and advance social justice and seeking to drive viewers online to the project web hub at NFL.com/InspireChange. The ad pledges an end to systemic racism: referencing inspiring… Continue reading NFL’s ‘Inspire Change’ Super Bowl LV Spot Aims To Advance Social Justice (Generates Controversy)
Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
Kept firmly under wraps until just a day or two before the Big Game, one of Super Bowl LV’s most talked-about and definitely is most beautifully crafted spots was Jeep’s ‘The Middle’ commercial featuring Bruce Springsteen. The rock-and-roll super star, who up until this ad had always eschewed the lure of brand advertising, calls… Continue reading Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Tom Brady and Rob Gronkowski connected successfully (yet again) in Super Bowl LV itself which was the prefect outcome for T-Mobile’s Big Game related marketing which was led by an amusing ad featuring the quarterback and tight end speaking on a video call in the previous offseason. The minute-long ad, which was released online… Continue reading Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Lose Count, the latest film in Nike’s ongoing ‘Stronger Than One’ social video series dedicated to empower NFL athletes and football players to create positive change in their communities, focuses on women’s flag football. Launched a few days ahead of Super Bowl LV, the sportswear behemoth’s spot (which didn’t actually run during the Big Game itself – despite… Continue reading Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
Oikos, the official yogurt of the National Football League, launching a new product called Pro with a Super Bowl LV linked campaign that didn’t actually include a Big Game telecast commercial and instead was built around the official livestream. Oikos adopted the strategy because it prioritised reaching fitness-oriented, younger millennials via the Big Game livestream which it… Continue reading NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
Adidas leveraged spiking American Football interest around the Big Game through a digital-first campaign led by athlete ambassador Patrick Mahomes – the most hyped player ahead of Super Bowl LV. The ‘Mahomes Zone’ spot showcases the star’s creativity and vision and suggests that, when it comes to the red zone, he defies the laws of… Continue reading Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
While flagship brand Budweiser sat out Super Bowl LV for the first time in 37 years, its parent company ABInBev (which holds the NFL official beer partnership) ran its first ever corporate commercial in 2021’s Big Game. The ad wasn’t really about the game, or even about the beer, but rather focused on the… Continue reading NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long. 13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by… Continue reading Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
