As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
Tag: #InspireChange
NFL’s ‘Inspire Change’ Super Bowl LV Spot Aims To Advance Social Justice (Generates Controversy)
The NFL’s second Super Bowl V spot, ‘Inspire Change’, promoted its ongoing programme promoting equality carrying the message that ‘it takes all of us’ to create change and advance social justice and seeking to drive viewers online to the project web hub at NFL.com/InspireChange. The ad pledges an end to systemic racism: referencing inspiring… Continue reading NFL’s ‘Inspire Change’ Super Bowl LV Spot Aims To Advance Social Justice (Generates Controversy)
NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Two weeks ahead of the Big Game, the National Football League (NFL) pre-released its own Super Bowl spot which tackles the politically charged issue of police shootings of black men. The spot, developed by agency 72andSunny, is fronted by retired NFL star Anquan Boldin who shares the tragic story of his cousin, Corey Jones,… Continue reading NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
