Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Tag: Oikos
NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
Oikos, the official yogurt of the National Football League, launching a new product called Pro with a Super Bowl LV linked campaign that didn’t actually include a Big Game telecast commercial and instead was built around the official livestream. Oikos adopted the strategy because it prioritised reaching fitness-oriented, younger millennials via the Big Game livestream which it… Continue reading NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Danone yoghurt brand Oikos used its NFL partnership to promote its Triple Zero product in a 2020 Draft campaign which revolves around football players crying. The campaign, conceived by agency Lightning Orchard, flips the usual image of tough, macho professional footballers on its head players with an emotional campaign based around found footage of… Continue reading NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
