After a season like no other, came a Super Bowl like no other and with it the usual avalanche of advertising and activation which emerged from a distinctly unusual set of challenges faced by the marketers behind them.
The Activative team has selected the 10 campaigns which offered global sports and sponsorship marketers the most insight and inspiration from this year’s Big Game.
Activative’s ‘Super Bowl LV Top 10’.
1: Best Rights Owner Ad
2: Best Non-NFL Sponsor Sponsor Spot
3: Best Corporate Commercial
4: Best Player Ambassador Campaign
5: Best Gaming Initiative
Verizon ‘5G Stadium In Fortnite’
6: Best Livestream Only Spot
7: Best Film Craft
8: Most Divisive Equality Effort
9: Best NFL Partner Non Big Game Campaign
Nike ‘Stronger Than One: Lose Count’
10: Best ‘Banned’ From The Big Game Ad
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