After the cancellation of the 2020 tournament, sports marketers are leveraging pent up college hoops consumer demand by leveraging 2021 NCAA March Madness through a range of strategies and tactics which, despite a platform focus on at-home/digital work, are all largely linked via an upbeat tone and positivity about the post-pandemic future (even those campaigns… Continue reading 2021 NCAA March Madness: Activative’s Top 10 Campaigns
Tag: Top 10
Super Bowl LV: Activative’s ‘Top 10’ Campaigns From The 2021 Big Game
After a season like no other, came a Super Bowl like no other and with it the usual avalanche of advertising and activation which emerged from a distinctly unusual set of challenges faced by the marketers behind them. The Activative team has selected the 10 campaigns which offered global sports and sponsorship marketers the… Continue reading Super Bowl LV: Activative’s ‘Top 10’ Campaigns From The 2021 Big Game
The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes fervour is sure to maintain melodrama of this crazy summer. A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and a bacon-saving final innings demolition might have raised cricket’s profile in England and left the public hungry for more. And now sport’s oldest rivalry –… Continue reading The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
NFL 2018/19 Season Reaches The Halfway Point: Our Top 10 Campaigns From The First Eight Weeks
The NFL 2018/19 season has reached the halfway stage and compared to last season’s troubles, the USA’s sports behemoth looks in solid shape. The NFL’s network and cable broadcast partners have reversed ratings slumps through the first eight weeks and games remain the country’s most watched TV shows. Media buyers are positive about… Continue reading NFL 2018/19 Season Reaches The Halfway Point: Our Top 10 Campaigns From The First Eight Weeks
NFL 2018/19 > Activative’s Top 10 New Season Campaigns (Brands/Sponsors, Property Owner & Broadcasters)
Will the anthem kneeling issue get settled? Will NFL viewership be up or down? Will the new helmet rule affect the game? Will Cleveland win a game? Amidst all the questions, intrigue and action, here are the Activative team’s Top 10 (brand/sponsor, property owner, media partner) campaigns from the new season. 1: Nike… Continue reading NFL 2018/19 > Activative’s Top 10 New Season Campaigns (Brands/Sponsors, Property Owner & Broadcasters)
Activative’s Top Ten: Our Pick Of Stand Out Campaign’s Leveraging 2018/19 Premier League Kick-Off
As the 2018/19 Premier League season kicks-off, the Activative team chooses our favourite 10 campaigns leveraging the new season. 1: Nike Football ‘Awaken The Phantom‘ 2: BT Sport ‘Take Them All On‘ 3: Sky Sports ‘Take Your Seat‘ 4: Liverpool FC / New Balance ‘Konami Kit Launch’ 5: Everton FC… Continue reading Activative’s Top Ten: Our Pick Of Stand Out Campaign’s Leveraging 2018/19 Premier League Kick-Off
Activative’s Top Ten: Our Pick Of Stand Out Women’s Football Campaigns From 2017/18
The FA Women’s Super League & Women’s Championship 2018/19 season kicks off on 9 September, so we’re showcasing 10 unique women’s football activations that illustrate the rise of inventive women’s football marketing. 1: Everton FC is first PL club to roll out a women’s team led kit launch with ‘Ladies First‘ 2: BT… Continue reading Activative’s Top Ten: Our Pick Of Stand Out Women’s Football Campaigns From 2017/18
From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
The two-time Daytona 500 winner also won Nascar’s ‘Most Popular Driver’ award 14-times – illustrating just how much he will be missed by fans, the rights-holder and sponsors. Little surprise then that so many US motor racing marketers are marking the retirement of legendary stock car racing driver and Nascar’s brightest star Dale Earnhardt… Continue reading From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
Activative’s ‘Top 10’ UEFA Champions League 2017/18 Kick-Off Campaigns & Creative Assets
More than a billion people watch the UEFA Champions League every year making it a unique partner engagement platform and the world’s most watched annual sports property. Little wonder then that its rights-holder and sponsors are so keen to start activating their rights as soon as this season’s tournament gets underway. After last… Continue reading Activative’s ‘Top 10’ UEFA Champions League 2017/18 Kick-Off Campaigns & Creative Assets
NBA Commercial Champs 2017 (Endorsers, Sponsors & League) > Top 10
Golden State triumphed on the court, but when it comes to commercials who wears the hoops ad crown? Both teams have athlete ambassadors with no shortage of blockbuster endorsement deals and official partners offering up plenty of eye-catching action – but which NBA Finals 2-17 league commercials, athlete ads and sponsor spots were a slam… Continue reading NBA Commercial Champs 2017 (Endorsers, Sponsors & League) > Top 10
