After the cancellation of the 2020 tournament, sports marketers are leveraging pent up college hoops consumer demand by leveraging 2021 NCAA March Madness through a range of strategies and tactics which, despite a platform focus on at-home/digital work, are all largely linked via an upbeat tone and positivity about the post-pandemic future (even those campaigns which reference Covid-19).
The Activative team selects its ‘Top 10 2021 March Madness’ marketing initiatives.
1: Wendy’s ‘Official Breakfast > Reggie’s Back’
2: Powerade ‘Power In Numbers’
3: Dove Men+Care ‘Off Court Champs‘
10: Invesco ‘Innovation > Jump Shot Challenge‘
(Commended)
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