Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments. The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Tag: NCAA March Madness 2021
Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
Planters leveraged NCAA March Madness with the March launch of a hoops skills social ‘Trick Shot Challenge’ which offers the overall winner a $50,000 scholarship. The snack brand’s tournament activation asks consumers to submit a video of their own eyes-closed layups, reverse slam dunks and signature basketball skill on Instagram, TikTok or Twitter using… Continue reading Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
2021 NCAA March Madness: Activative’s Top 10 Campaigns
After the cancellation of the 2020 tournament, sports marketers are leveraging pent up college hoops consumer demand by leveraging 2021 NCAA March Madness through a range of strategies and tactics which, despite a platform focus on at-home/digital work, are all largely linked via an upbeat tone and positivity about the post-pandemic future (even those campaigns… Continue reading 2021 NCAA March Madness: Activative’s Top 10 Campaigns
