Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Tag: Deepfake
Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments. The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
