More than a billion people watch the UEFA Champions League every year making it a unique partner engagement platform and the world’s most watched annual sports property.
Little wonder then that its rights-holder and sponsors are so keen to start activating their rights as soon as this season’s tournament gets underway.
After last night’s initial round of matches, the Activative team chooses its Top 10 pieces of UEFA Champions League 2017/18 creative.
1: Heineken > #ShareTheDrama ‘The Wall’ Spot
2: Heineken > #ShareTheDrama ‘The Chase’ Spot
3: Heineken > #ShareTheDrama ‘The Last Duel’ Spot
4: Nissan > Bale’s Schoolkid Stunt
5: Pepsi Max > Copa 90 Partnership ‘The Eruption, The Madness, The Pinnacle’ Short Film
6: Pepsi Max > Copa 90 Partnership ‘#UCLPassion’ Facebook
7: Mastercard > #PricelessMascot Experience Facebook
8: Gazprom > #TicketMania Facebook
9: UEFA > #EqualGame CSR Initiative
10: Paul Pogba & Zlatan Ibrahimovic > #EqualGame Instagram
