Ashes fervour is sure to maintain melodrama of this crazy summer.
A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and a bacon-saving final innings demolition might have raised cricket’s profile in England and left the public hungry for more.
And now sport’s oldest rivalry – The Ashes – looks set to maintain the melodrama.
Marketing a rivalry that dates back to 1882 is, unsurprisingly, often dominated by the themes of rivalry, banter and sledging.
But it also features camaraderie, friendship, history and new technology. The Activative team chooses its ‘Top 20 Most Memorable Ashes Activations’.
1: Natwest / ECB ‘Freddie v Freddie’
2: XXXX Gold / CA ‘Goldie Cap’
3: Victoria Bitter / CA ‘VB Tea’
4: Victoria Bitter / CA ‘Shout The Nation’
5: Victoria Bitter / CA ‘Scoreboards’
6: KFC / CA ‘Hole In My Bucket’
7: Aldi / CA ‘Backyard Batting’
8: CA ‘Ashes To Ashes’
9: CA ‘Rivalry Unites Us’
10: Hardy’s / CA & ECB ‘Ashes Memories & Taste Character’
11: Hardy’s / CA & ECB ‘100 Days’
12. Sportsbet ‘#Pommel’
13: Paddy Power ‘Rolf Harris’
14: Toyota CA / ECB ‘Settle The Score’
15: Stowford Press / ECB ‘Message In A Bottle’
16: CA ‘Our Greatest Test‘
17: CA ‘Face A Nation‘
18: NSW cancer Institute ‘England Cricketers – Be Sun Safe‘
19: Commbank ‘Leveling The Playing Field‘
20: GM ‘Made By England’s Best‘
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