The FA Women’s Super League & Women’s Championship 2018/19 season kicks off on 9 September, so we’re showcasing 10 unique women’s football activations that illustrate the rise of inventive women’s football marketing.
1: Everton FC is first PL club to roll out a women’s team led kit launch with ‘Ladies First‘
2: BT puts a football obsessed young girl at the heart of its new season ‘Take Them All On‘ campaign
3: Stanley leverages its new Barcelona Femeni shirt deal
4: SASOL activatives its SAFA tie-up with #Limitless.
5: The FA & Hasbro leverage SSE FA Cup with the first ever women’s Subbuteo Set
6: Manchester City digitally and socially aligns men’s and women’s channles with ‘Same City, Same Passion’
7: Avon’s ground breaking Liverpool shirt sponsorship deal
8: The FA’s diversity and equality ‘There More To Football Than Football: Find Your Squad initiative
9: UEFA Women’s Champions League ‘Together We Play‘ promotion
10: The Swedish FA replaces player names with empowering messages in ‘In Your Name‘ campaign
