On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
Tag: Siya Kolisi
Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
After a series of 20 films, Adidas brings the current phase of its ‘Ready For Sport’ series to a close with a spot called The Anthem. Narrated by South African rugby icon Siya Kolisi, the 60-second spot is the culmination of the Ready for Sport story so far and the film sets out to… Continue reading Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
