Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage

After a series of 20 films, Adidas brings the current phase of its ‘Ready For Sport’ series to a close with a spot called The Anthem.   Narrated by South African rugby icon Siya Kolisi, the 60-second spot is the culmination of the Ready for Sport story so far and the film sets out to… Continue reading Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage

Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go

As athletes refocus their training and ambitions around summer 2021 after the postponement of this year’s Olympics, Adidas marked the second Tokyo ‘one-year-to-go’ countdown to the biggest event in the global sports calendar with a new film in its evolving ‘Ready For Sport’ series called ‘What’s One More?’.   The spot sets out to inspire… Continue reading Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go

Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot

Adidas released a new spot, called ‘Ready For Sport’, offering sports fans some hope for the future in a poignant campaign aiming to reassure fans and athletes that “we’ll compete again.”   Officially the objective is not just to remind viewers of what they love while they wait at home during the pandemic, but to remind… Continue reading Adidas Seeks To Offer Reassurance & Hope For The Future With ‘Ready For Sport’ Spot