On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
Tag: Pride
Colombian Chocolate Milk Brand Pingüinos Challenges Outdated Social Norms In Sports-Themed ‘The Important Thing Is Inside’
Bimbo owned chocolate milk brand Pingüinos promoted and energised interest around its cartoon packaged drink in its home market of Colombia through a swimming and soccer sports-themed campaign called ‘The Important Thing Is Inside’ which challenged outdated social norms. Conceived and created by Colombian agency Fantàstica, the campaign’s two anchor spots are titled ‘Empowerment’… Continue reading Colombian Chocolate Milk Brand Pingüinos Challenges Outdated Social Norms In Sports-Themed ‘The Important Thing Is Inside’
NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of Brisbane’ which rolled out at the start of the new 2023 NRL season. The agency – which was recently appointment by the Queensland rugby league… Continue reading NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Launched to leverage the end of Pride Month 2021 and to support Las Vegas Raiders’ player Carl Nassib (who became the first ever active player to come out publicly) and promote its backing of The Trevor Project, the National Football League (NFL) launched a social spot called ‘Football Is Gay’. The typography-driven ad, created… Continue reading NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery: These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
Tide has signed up its own team of 32 NFL stars – one from each team – to serve as the second-year sponsor’s own photojournalists for its new 2013 season real-time ‘Team Colours’ campaign. The player/photojournalists are all using Twitter to share their very own personal pictures of moments and fans that capture their… Continue reading Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
