Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Tag: Lynx
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Lynx Ambushes RWC With Racy Rugby Rules Viral
Lynx Australia has jumped on the Rugby World Cup bandwagon with ambush ad that is positioned as a utility but is actually little more than titillation. Purporting to be a device that demonstrates the rules of rugby union, this ‘Rules Of Rugby’ viral uses scantily clad models to act out some off the… Continue reading Lynx Ambushes RWC With Racy Rugby Rules Viral
