Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Tag: LGBTQ
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community. Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride. Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Launched to leverage the end of Pride Month 2021 and to support Las Vegas Raiders’ player Carl Nassib (who became the first ever active player to come out publicly) and promote its backing of The Trevor Project, the National Football League (NFL) launched a social spot called ‘Football Is Gay’. The typography-driven ad, created… Continue reading NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Edmonton Oilers Become First NHL Team To Use #PrideTape On Their Sticks
The Edmonton Oilers have become the first NHL franchise to show support for the LGBTQ community by using Pride Tape on their sticks – a symbol of hockey world support to show all players are welcome on the ice. Photo gallery from today's sold out #Oilers Skills Competition presented by @Rogers > https://t.co/rAq0G19iPt pic.twitter.com/pUsvND3Cs4… Continue reading Edmonton Oilers Become First NHL Team To Use #PrideTape On Their Sticks
