For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride. Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
