Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride.   Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association

‘The Match Against Bullying’, an activation which took place between March 2018 and October 2019, was a community and cause sponsorship initiative by Swedish FA and national stadium sponsor Swedbank working in tandem with the Friends Foundation charity on an integrated anti-bullying initiative in Sweden based around a World Cup warm up match and led… Continue reading The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association