Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Tag: Latino
Heineken’s The Spot Boosts Latino Culture Sponsorship
Heineken continues to roll out sponsorship initiatives backing Latino creative culture. From music and film, to dance, art, performance and education, the beer brand continues to emphasise its international values and reach by engaging with the Latino community. In its latest initiative the brand has launched ‘The Spot By Heineken’ in partnership with… Continue reading Heineken’s The Spot Boosts Latino Culture Sponsorship
