Tag: Pride In London

Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign

Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery:     These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign

Barclays Pride Work Fronts New ‘Values-Led’ Strategy

Barclays is refocusing its sponsorship approach by uniting its partnerships under a values-driven strategy and late June saw a vignette of its new philosophy through its ‘Pride In London’ activation.   The bank’s integrated, multi-platform activation plan spanned traditional advertising, dressing its physical owned assets, an interactive role in the Pride Parade live digital and… Continue reading Barclays Pride Work Fronts New ‘Values-Led’ Strategy