Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Tag: Stills
Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Adidas continued its ongoing ‘3 Stripe Life SS22’ initiative in APAC by partnering with Foot Locker for a campaign celebrating the sportswear brand and retailer’s exclusive footwear partnership through a set of stills and films rolled out both in-store and across digital channels. The creative approach is based around adventurous, aspirational and energetic storytelling… Continue reading Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
The Los Angeles Rams, who are poised to play their first season this autumn at their new (still under-construction) SoFi Stadium, unveiled a new logo, brand asset refresh and uniform (designed by Nike). Indeed, the refresh and redesign marked the first time that Nike had designed a new uniform and logo in conjunction with… Continue reading LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign