On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
Tag: Ruby Tui
HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
To leverage its rights as the title sponsor of the men’s and women’s World Rugby Sevens Series around the Sydney leg of the global tournament, HSBC released a bio style short film about New Zealand’s Ruby Tui and her journey from childhood adversity to sevens star. The video, promoted across digital platforms, looks at… Continue reading HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
