Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY nominated recording artist Japanese Breakfast. The creative strategy for this 2022 marketing initiative was focused around one simple concept: The North Face jackets and their… Continue reading The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Tag: Exhibition
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC. The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
The Gaelic Athletic Association (GAA), launched new multi-channel, multi-phase initiative at the start of September to mark 100-year anniversary of Bloody Sunday attack at Croke Park. The campaign by the GAA, the Irish international amateur sports and cultural organisation focused primarily on promoting indigenous Gaelic games and pastimes (including hurling, camogie, Gaelic football, Gaelic handball and rounders, plus Irish music, dance and language), focuses… Continue reading ‘B100dy Sunday – The GAA Remembers’ Tribute Campaign Marks Bloody Sunday Centenary
Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
The 2019 Atlanta Super Bowl Host Committee, the NFL and the Atlanta Falcons teamed up to celebrate the groundbreaking Gwinnett Girls Flag Football League by holding an exhibition game and a rally and NFL sportswear partner Nike also chose to activate around the girls league in its Big Game marketing campaign. Nike, which is… Continue reading Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
History and tradition are key pillars in the positioning of British horse racing and to celebrate its history the creative for the Royal Ascot 2015 Festival promotional campaign, called ‘Like Nowhere Else’, is built on a specially commissioned tapestry. The handcrafted embroidery celebrates the heritage of the self-styled ‘world’s most famous racecourse’. ‘Like… Continue reading Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
November saw nine Manchester United stars challenged to paint an Aeroflot plane on canvas in a promotional campaign revolving around a customer competition to win the signed artworks and generate awareness of the airline’s flight promotions. The campaign is led by an online video revolving around a three-minute challenge at Old Trafford where the… Continue reading Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
Levi’s Stadium Art Collection Unveiled In 49ers New Home
The new, ultra hi-tech home of the San Francisco 49ers, Levi’s Stadium, has launched a new art collection with more than 200 works. The collection – called the Art Collection at Levi’s® Stadium – is an innovative creative partnership between the team, sponsors, the local authority and Sports & The Arts (SATA). Tracie… Continue reading Levi’s Stadium Art Collection Unveiled In 49ers New Home
Mercedes-Benz NYFW Street Style Koo Image Installation
To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
