NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot

Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl.   The computing/IT giant’s Big Game ad is focused on offensive assistant coach Katie Sowers who is not just the first female coach for the San Francisco 49ers, but also the… Continue reading NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot

Russell Wilson Commercial Spearheads Nike (American) Football Alpha Menace Elite Campaign

The Seattle Seahawks quarterback stars in a new commercial launching Nike’s newest American football shoe and as Wilson and his Alpha’s take to the field something magical happens as the gridiron turns into a 70s roller disco.   Wilson wears the shoes in a night game at the Seahawks CenturyLink Field: after the snap he… Continue reading Russell Wilson Commercial Spearheads Nike (American) Football Alpha Menace Elite Campaign

Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive

As the year comes to close Levi’s has launched one of the 2014’s most powerful cause-led activations, ‘Field Of Jeans’, demonstrating the huge impact that can be made by small everyday community/fan acts.   Leveraging its San Francisco 49ers partnership, led by naming rights at the NFL team’s new Santa Clara stadium, Levis Straus *… Continue reading Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive

Levi’s Stadium Art Collection Unveiled In 49ers New Home

The new, ultra hi-tech home of the San Francisco 49ers, Levi’s Stadium, has launched a new art collection with more than 200 works.   The collection – called the Art Collection at Levi’s® Stadium – is an innovative creative partnership between the team, sponsors, the local authority and Sports & The Arts (SATA).   Tracie… Continue reading Levi’s Stadium Art Collection Unveiled In 49ers New Home