Tag: Super Bowl LIV

Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build

NFL sponsor Lowe’s activated around the 2020 Super Bowl through a campaign called ‘Bring It Home’ which seeks to encourage fans to visit their local store to gear up with supplies for the Big Game on 2 February by doing what a home improvement brand does naturally – building.   To spearhead the initiative, the… Continue reading Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build

NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot

Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl.   The computing/IT giant’s Big Game ad is focused on offensive assistant coach Katie Sowers who is not just the first female coach for the San Francisco 49ers, but also the… Continue reading NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot