Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl

The 2019 Atlanta Super Bowl Host Committee, the NFL and the Atlanta Falcons teamed up to celebrate the groundbreaking Gwinnett Girls Flag Football League by holding an exhibition game and a rally and NFL sportswear partner Nike also chose to activate around the girls league in its Big Game marketing campaign.   Nike, which is… Continue reading Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl

Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’

In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder   Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’  with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’

Capital One’s Digital Focus For NCAA March Madness

NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside basketball legend Charles Barkley.   The financial sponsor feels former star baller Barclay fitted in well to its initiative not just because he is known for… Continue reading Capital One’s Digital Focus For NCAA March Madness