‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor

To unveil its new 2023/24 season front of shirt sponsor for its men’s and women’s first teams, Wrexham AFC and co-owners Rob McElhenney and Ryan Reynolds rolled out a comic fake club name change social stunt titled ‘Wrexham United’.   The social-first campaign was initially fronted by Co-chairmen Rob McElhenney and Ryan Reynolds on the… Continue reading ‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor

Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home

The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home.   The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home

EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day

Players and managers from across the English Football League (EFL)  fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day.   The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day

Enhanced EA Sports & EFL Tie-Up Includes Ground-Breaking iFollow Streaming Service Sponsorship

EA Sports has signed on not just as an official sponsor of the English Football League (EFL) as its on- screen data partner, but also as the first ever sponsor of the league’s innovative, ground-breaking new digital streaming service iFollow.   The new six-year deal extends the long-standing, data and gaming led relationship between EA… Continue reading Enhanced EA Sports & EFL Tie-Up Includes Ground-Breaking iFollow Streaming Service Sponsorship