A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
Tag: Fonterra
Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
