Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Tag: Sam Groth
Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch
On 14 January, the first openly gay men’s footballer Josh Cavallo was unveiled as an athlete ambassador for Ralph Lauren and launched the global campaign for the fashion brand’s new RLX Clarus polo shirt. Supporting the PR, digital and social creative content, Adelaide United FC star Cavallo also demonstrated the look and performance qualities… Continue reading Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Leveraging nationwide tennis interest during the 23016 Australian Open, Defence Force Recruiting launches a film-led series for the Australian Air Force that pits air force pilots up against big serving Australian tennis star Sam Groth. The campaign is led by a showpiece spot called ‘Ground Up’. Rolled out on 14 January, the film,… Continue reading Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
