Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Tag: Mainstream
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
Rugby World Cup Marketing Matures > Activation Grows Up & Goes Mass Market
The four-year major sports event cycle can be a very long time in the sphere of sports marketing and nowhere is this theory more clearly illustrated than at the Rugby World Cup. In terms of sponsorship campaigns and ambush activity, the last tournament (New Zealand 2011) was perhaps most notable for work that was… Continue reading Rugby World Cup Marketing Matures > Activation Grows Up & Goes Mass Market
