December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
Tag: ASP
Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle of the action. ‘Get Barrelled In Tahiti – with Samsung Galaxy VR’ features star surfers Gabriel Medina and CJ Hobgood in a 360-degree VR experience.… Continue reading Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign
The autograph and selfie Snapchat -led campaign from The Association of Surfing Professionals – ASP Surf + Snap – is an impressive example of how new platforms are enabling smaller property owners to revolutionise their fan engagement. Based around star surfer ‘digital autographs’, this campaign saw the organisation link up with last year’s ‘ASP… Continue reading ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign
