Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender

Powerade is leveraging spiking women’s cricket interest in India around the ICC T20 World Cup with a new campaign targeting Gen Z women by celebrating that ‘Power Has No Gender’.   The Coca-Cola energy drink brand’s digital-first campaign specifically targets India’s Gen Z female demographic segment by championing the power to dream big and train hard… Continue reading Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender