The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
Tag: Twickenham
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
New Premier Rugby Title Sponsor Gallagher Rolls Out Community ‘Heroes Of The Game’ For New Season
A week ahead of the start of the new season, the Gallagher Premiership Rugby new title sponsor launched its first partnership marketing initiative called ‘Heroes Of The Game’. August 22 saw the global insurance broker, risk management services and consulting firm mark the start of the inaugural Gallagher Premiership Rugby season at Twickenham by… Continue reading New Premier Rugby Title Sponsor Gallagher Rolls Out Community ‘Heroes Of The Game’ For New Season
England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
In the week ahead of the start of Northern Hemisphere rugby’s Autumn Internationals, England Rugby launched a new campaign promoting both the profressional and grassroots game called ‘The Game of Our Lives’. The objective behind the campaign is to unite everyone involved in the sport and to celebrating the people and the stories that… Continue reading England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
UK telco O2 is rolling out a new series of three virtual reality experiences leveraging its sports and entertainment alliances to bring fans closer to their passions. In the rugby space, ‘Wear The Rose VR2’ sees O2 activate its RFU partnership by giving customers and fans a chance to go head to head against the… Continue reading O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience
England rugby’s official consumer electronics partner Samsung is hosting a striking virtual reality experience at Twickenham before England’s 6 Nations home games. The South Korean multinational conglomerate initially implemented the technology at England’s previous game against Ireland thus enabling it to offer a bespoke Samsung ‘School of Rugby’ game on both its Samsung Gear VR… Continue reading Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience
BMW Releases ‘The Road To Twickenham’ Fan Road Movie
Official Rugby Football Union (RFU) auto sponsor activates its partnership at the start of the 6 Nations by launching a new film called ‘The Road to Twickenham’. Told through the eyes of a fan, this is part ‘road trip movie’ and part ‘rugby pilgrimage’. Opening with a shot on a dark country road,… Continue reading BMW Releases ‘The Road To Twickenham’ Fan Road Movie
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
