Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’. Part of the ‘Gallagher Leadership’ series – an initiative launched earlier this year to better understand the challenges facing leaders in business and rugby as well as the importance of having… Continue reading Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Tag: Danny Care
Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
To promote the upcoming QIPCO Champions Day, Great British Racing ran a promotional challenge called ‘Race A Champion’ between a team of UK athletes and the world’s best sprint horses. The initiative saw members of the public, plus cyclist-turned-jockey Victoria Pendleton, fellow jockey Oisin Murphy, England and Harlequins rugby star Danny Care and European… Continue reading Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
