To promote the upcoming QIPCO Champions Day, Great British Racing ran a promotional challenge called ‘Race A Champion’ between a team of UK athletes and the world’s best sprint horses. The initiative saw members of the public, plus cyclist-turned-jockey Victoria Pendleton, fellow jockey Oisin Murphy, England and Harlequins rugby star Danny Care and European… Continue reading Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
Tag: Victoria Pendleton
Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
When Betfair looked to beat its competitors last year, its agency Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A compelling and competitive race at the festival, an award winning campaign and an impressive 49% increase in Betfair customers as… Continue reading Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
Samsung’s Social, Physical & Virtual Everyone’s Olympics
Mid May sees Samsung leverage its Olympics rights by rolling out a new Facebook app which aims to enable users to get up close and personal with the Games. The idea behind the initiative is to bring the claims to life in a customised way by serving each individual user with personalised content based… Continue reading Samsung’s Social, Physical & Virtual Everyone’s Olympics
