When Betfair looked to beat its competitors last year, its agency Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A compelling and competitive race at the festival, an award winning campaign and an impressive 49% increase in Betfair customers as… Continue reading Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
