Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition

Land Rover activates its British & Irish Lions sponsorship by tasking coach Warren Gatland to scout out the most passionate grassroots rugby fans and to reward them with a trip to New Zealand for the upcoming Lions tour.   On this scouting mission, British & Irish Lions coach Gatland is joined by Lions legends Brian O’Driscoll, Martin… Continue reading Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition

Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience

England rugby’s official consumer electronics partner Samsung is hosting a striking virtual reality experience at Twickenham before England’s 6 Nations home games.   The South Korean multinational conglomerate initially implemented the technology at England’s previous game against Ireland thus enabling it to offer a bespoke Samsung ‘School of Rugby’ game on both its Samsung Gear VR… Continue reading Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience

All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody

The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders.   Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody

RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure

Rugby World Cup worldwide partner MasterCard, ahead of the England 2015 tournament in September, has announced that it has retired the PIN number ‘2003’.   To help leverage interest in the competition, to salute England’s previous trophy triumph and to ensure the continued safety of fan finances, the payments giant has sset aside the electronic… Continue reading RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure