Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Tag: Air New Zealand
Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Vodafone announces its new role as an official partner of New Zealand Rugby (NZR) with a campaign showcasing a range of All Blacks ‘connectivity’ activations will stretch from powering the official team app to enhancing rugby digital experiences inside and outside the stadium. This freshly penned four-year deal sees the global telecommunications giant become… Continue reading Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Nine 9-Second Spots Front Air NZ’s Activation Of Dick Smith NRL Auckland Nines
In partnership with ATEED and Tourism New Zealand, November saw Air New Zealand has launched the ’09 seconds in Auckland’ campaign via Host, Sydney. The nine videos gives Australians the perfect (nine) reasons to visit Auckland for a short break. The campaign was developed with agency Host, Sydney The list-building entry mechanic… Continue reading Nine 9-Second Spots Front Air NZ’s Activation Of Dick Smith NRL Auckland Nines
All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders. Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
Air New Zealand Is Crazy About Rugby
As teams, sponsors, fans and brands gear up for the 2011 Rugby World Cup in New Zealand sponsors are finding some innovative ways of building anticipation and patriotic fervour. None more so than All Blacks sponsor Air New Zealand – which is rolling out both fun and functional elements in its Crazy About Rugby… Continue reading Air New Zealand Is Crazy About Rugby
