Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Tag: Israel Dagg
Mother’s Day Sees Retailer Rebel Sport Celebrate Some of New Zealand’s True Sporting Heroes
Rebel Sport celebrated Mother’s Day through a New Zealand campaign that paid tribute to some of the nation’s ‘true sporting heroes’. The social media campaign content was built around a short social film featuring interviews with the mothers of several well-known New Zealand athletes including rugby stars Sam Cane and Israel Dagg, as well… Continue reading Mother’s Day Sees Retailer Rebel Sport Celebrate Some of New Zealand’s True Sporting Heroes
Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
Late September saw Powerade launch its latest campaign in New Zealand, called ‘Always Forward’, featuring elite Kiwi athletes from across various sports – including Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg. The new campaign, developed in harness with agency Ogilvy New Zealand, explores the theme of ‘pushing through adversity and ensuring challenges… Continue reading Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
