Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup

Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup.   Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off.  … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup

UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation

When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California.   On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation

All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody

The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders.   Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody