US college football broadcast rights holder ESPN rolled out a fantastical campaign promoting its College Football Playoffs (CFP) programming extending its ongoing ‘The Greatest Story Ever Played’ promotional platform. Working with creative agency Arts & Letters, the November 2022 campaign continues where the first wave of work in the story-led campaign (which launched in… Continue reading ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
Tag: CFP
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
