Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Tag: College Football Playoff
Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
As the (American) football season returns, Goodyear is leveraging its rights as an official partner of College Football Playoffs with a new season campaign called ‘Blimpworthy’ The Akron-based tire giant has a long association with college football: indeed, it has partnered college football since 1955 and has a lengthy track record of providing aerial… Continue reading Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
