US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with. Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
Tag: National Championships
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
