There were plenty of big names and celebrities along the media line and in the VIP seats for the Mayweather vs McGregor mega fight: sports stars LeBron James, Alex Rodriguez and James Harden, mixed with Hollywood royalty Jamie Foxx and Bruce Willis, as well as musicians Diddy, Nas and Jennifer Lopez and sitting in the… Continue reading Jack Links’ Jerky Joins #MoneyFight Marketing Mayhem Via Sasquatch Mascot Stunt
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Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
The big bucks, huge hype fight between undefeated boxer Floyd Mayweather and mixed martial arts champion Conor McGregor – held in Las Vegas on 26 August – offered brands a chance to leverage a global entertainment event blending stars, styles and sports codes which drew plenty of media and PR coverage, plus huge pay-per-view TV… Continue reading Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
